Data Card: Plow & Hearth Package Insert Program


Plow & Hearth is the national catalog, retail and internet company specializing in "Products for Country Living".  By including inserts into outgoing merchandise, advertisers can gain exposure to this highly responsive customer base.                                                                                                                                                                                       
Customer source:  Direct mail & internet.

Presence of Teens: 5%+-
% of Internet Buyers: 67%
Pet Ownership: 45%


Package Inserts
20,167
12 per year
National
Yes
25,000
45
$100,000
86%
75%
Consumer Durables
Women
Home Decorating
Adventurists
Clothing

Specs
Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.