Kelly Elarbee - President
Kelly is a 22-year veteran of the advertising industry with a strong historical focus on Direct Response. While understanding the value of protecting and growing a brand, she also expects advertising to yield results. Kelly was raised and educated in the U.S. and internationally, occasionally not even knowing her own address. She has a BA in Poli-Sci from McGill University, Montreal, Canada (always helpful in advertising), and an MBA she managed to get in London (how we don’t know). Learn more about Kelly here.
Cocktail Personality: Full bodied, complex, and blended from many different varieties, Bordeaux’s high alcohol content and strong tannins can slam into you like a Mack Truck. The dusty-library-book and forest-floor flavors combined with its overall lack of sweetness embody just enough softness to make it work well. Always better when paired with something that complements its personality.
Ryan Rager - Partner
Ryan Rager is a 17-year I.T. veteran of the advertising world. Ryan graduated from the State University of West Georgia in 1999 with a Bachelor's in Computer Science. In his senior year, he began work as an intern at Echo Media, and was offered a full-time job by Echo immediately upon graduation. Ryan spent the next 13 years at Echo Media. He became a partner in 2002 while developing an industry-leading website and media planning tools. After 13 years with Echo Media, Ryan left to join forces with Kelly Elarbee and helped found TSW US. Ryan specializes in PHP + MySQL + jQuery development, and he has recently picked up a passion for photography and wearing kilts.
Cocktail Personality: Captain and Coke. Every now and then, you must stand up from behind the computer, put your foot on a barrel of rum, and say “Aaaargh”. Otherwise, you are just a computer geek. This way, you are a computer geek with a personality that also speaks pirate! The personality is key for our clients. (Pirate speak - not so much.)
Kerri Moore – Account Specialist
Kerri has all of the creative flightiness one expects from an accounts specialist – WAIT, WHAT? Pairing Dolce & Gabbana suits with horizontal stripped red and white tights, she has the kind of irreverence that needs to be reined in. Once it is, it can yield some real gems. Exuberant enthusiasm for costuming balanced by a drive for perfectly balanced bank book.
Cocktail Personality: Craft Beer. Original and often surprising. Always enjoyable to taste, even when you may not want to ever order another.
Desiree Metzger – Media Specialist
Upon graduating from Valdosta State University in 2006, with a Bachelor of Science Degree in Marketing, Desiree’ hit the ground running, garnering over 10 years of direct marketing experience. Passionate about the needs of the clients she serves, Desiree’ is a big proponent of “do it right the first time.” She understands by instinct other’s behaviors, which serves her well as a marketing professional.
Cocktail Personality: Dark ‘N’ Stormy. Served in a time-honored highball glass. Consisting of fermented ginger beer, and Black Seal Rum; the deep intricate flavors balance consummately. It’s the perfect embodiment of a mainland girl with an island spirit.
Stephanie Weigle – Account Executive
Stephanie is a small town girl hailing from Augusta, GA who has finally settled in one city for longer than a blip. After graduating from Clemson with a degree in Spanish and International Trade, and moving all around the world she's found both Atlanta and the marketing world fits her cravings for diversity, entertainment, and excitement.
Cocktail Personality: Azalea. Also an Augusta standard, during springtime at The Masters, the Azalea is a sparkling potion, composed of gin, lime, club soda, pineapple juice, and a dash of grenadine. It’s peppy effervescence is sure to bring enthusiasm to any conversation.
Christian Prosser – Media Specialist
Christian Prosser was originally based in our UK office and transferred over to the US late in 2016. Originally specializing in insert media, he can now turn his hand to a variety of media channels in order to drive the best results for his clients. Christian studied in the UK and has a Bachelor of Science degree from the University of Brighton, specifically in nutrition and sports analytics, which helps with the analytical input that direct response advertising needs.
Cocktail Personality: Follow the instruction “Pour the cream off the back of a spoon”…. the White Russian requires exactly that for a perfect pour. It’s that attention to detail that makes this the perfect cocktail match. Combining three very different flavors - Vodka, Cream & Kahlua - and layer them perfectly to create this masterful cocktail. The diversity of flavor being brought together to create an outcome that simply works.
Erik Astrom – Account Executive
Erik is one of two Brits that has ventured across the pond to support the development of TSW US. Taking a different route than the rest of the team, he left school at 18 and dove straight into the business world. He has over six years of combined experience in print and media, with a hunger for excitement and success. Landing in Atlanta on this new journey feeds his passion and makes him want more.
Cocktail Personality: Curious Brew. From a local brewery in Kent, UK, it always goes down a treat. Always the first choice to drink, as it’s a great excuse to socialize.
Paula Bench – Account Director
Paula is a Midwest farmer’s daughter who has made the city her home. She has a BA in Communications (with an emphasis in Advertising) from the University of North Dakota. After beginning her career in recruiting and Human Resources, she made the leap to marketing 12 years ago. Two Fortune 500 companies and one mid-sized-but-growing business later, Paula is finally fulfilling her college dreams of working in advertising. Although a city girl now, she is never too far from the “roll-up-your-sleeves” work ethic she was raised with.
Cocktail Personality: Vodka Water with a Lemon. When you know what you like, you pursue it unapologetically. Life is complicated enough, so never miss an opportunity to keep it simple. But don’t confuse simplicity with over-flexibility, just ask the bartender who mistakenly tosses in a lime.
Patricia Vinette – Competitive Analyst
Originally from New York City, Patricia has moved more times than can be counted. Trained as both an artist and a teacher, the vagabond lifestyle of international sales exposed Patricia to world culture, and helped her develop a unique view of the business world. That filter is invaluable in keeping her fingers on the pulse of who is advertising, what they are advertising, when they are advertising, where they are advertising, why they are there, and how we either replicate or avoid those patterns for our clients. The tracking and ad review Pat does on a daily basis enables the ‘who, what, when where, why and how’ element of our business model to function.
Cocktail Personality: Australian Chardonnay. Not too sweet, but not too brooding. Goes with almost everything, especially the New World sense of adventure and “roll up your sleeves and get to it work” ethic.
Rosie – Office Mascot
12" tall and 12" wide, Rosie is our adorable pug. Her huge personality makes her right at home at TSW US.
Cocktail Personality: Sneaks a sip of Strongbow when no body is watching.