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Art Tuesday - Color in Advertising

September 29, 2015
Author: Kelly Elarbee

It is Art Tuesday at Elarbee Media and we want to talk about color. We know that in advertising darker colors like green and blue are used to convey the feeling of stability. Favorites of financial institutions these "cool" colors are often also defined as masculine.

So what happens when you combine these stable, masculine colors with chaotic pattern, or with the freedom of no pattern?

Is a lack of control executed in blue jarring, whereas a lack of control in red is anticipated?

We found this blue piece by Shelly Leitheiser to be so organic in its appeal that we simply did not care, Not normally buyers of Blue art, we threw caution to the wind. Sometimes you have to get out of your comfort zone.

For more on how color is used in advertising: