• old sofa
    What She Said.

Cocktail Friday Frequency Counts

August 01, 2014
Author: Kelly Elarbee
Sometimes small glasses are great – especially when refilled frequently! That's right, it is Cocktail Friday here again at Elarbee Media. These mini cocktail glasses provide the perfect parallel for test budgets. When testing new media, go for small, but frequent test investments.Media tests that are “refilled frequently” can ultimately lead to a new core media strategy. Set limits, keep them “mini,” but keep testing. You will be surprised at how potent the results can be.