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Cocktail Friday: Old Fashioned Cocktails

February 17, 2017
Author: Kelly Elarbee
Cocktail Friday

Old Fashioned Cocktail

Its Cocktail Friday here at The Specialist Works US and we would like to acknowledge how to get Back to Basics with some Old Fashioned Cocktails. The first documented use of the word cocktail was in 1806. The first use of the name "Old Fashioned" for a Bourbon whiskey cocktail was at the Pendennis Club, a gentlemen's club founded in 1881 in Louisville, Kentucky. It is said the recipe was invented by a bartender at the club in honor of Colonel James E. Pepper, a prominent bourbon distiller.

Just as it is acceptable to enjoy an Old Fashioned Cocktail, it is also acceptable to stick to some old fashioned and consistent forms of advertising and marketing. While we are in a new age and technology is constantly evolving all around us, there are some characteristics and approaches that have traditionally had a steady success rate. A few tips are to understand how to help consumers, find an emotional connection with them, and to make sure your message is coming across consistently. Old fashioned or new, studying your audience and clarifying your message will always be in style.

If you would like to keep it Old Fashioned as well, here is the recipe and preparation!
4.5 cL (1.5 U.S. fl oz) Bourbon or Rye whiskey
2 dashes Angostura bitters
1 sugar cube
Few dashes plain water
Preparation: Place sugar cube in old fashioned glass and saturate with bitters, add a dash of plain water. Muddle until dissolved. Fill the glass with ice cubes and add whiskey. Garnish with orange twist, and a cocktail cherry.