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Cocktail Friday: SweetWater 420

April 21, 2017
Author: Kelly Elarbee
Its Cocktail Friday here at The Specialist Works US and we are celebrating with some SweetWater 420s in light of this years SweetWater 420 Fest currently taking place in downtown Atlanta. The SweetWater 420 fest is an annual event thrown by the SweetWater Brewing Company in Atlanta, Georgia. The festival is always held on a weekend closet to Earth Day. The festival has taken place in Centennial Olympic Park since 2014.

The SweetWater 420 Fest originated in Oakhurst, Georgia in 2005 as a way for SweetWater to combine all of the elements it was most passionate about in one location. It brought together music, beer, and environment. Guests can drink SweetWater beer while watching headlining musical talents. Little Five Points Candler Park became the festivals new home two years later until 2013. Environmental awareness continues to be a huge part of the festival, which also includes musicians, local artists, and vendors. 

The SweetWater 420 Fest uses a variety of print, television, and social media to promote and advertise. It is important in advertising and marketing to understand your target audience and be able to locate them through different media. Locating the perfect fit for advertising is exactly what we do here at The Specialist Works US! SweetWater understands their main audience can be located through these sort of media and their use of them relates directly to their awareness and attendance.