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    What She Said.

Cocktail Hour Family Focus Group - An Introduction

August 01, 2014
Author: Kelly Elarbee
Cocktail hour in my family home has always been a loosely qualified focus group. With an international salesman, an artist, the proverbial doctor and lawyer, blue collar worker, earth-mother, a gaggle of children and an advertising hack gathered around with the wine flowing, the truth is spoken rather quickly.We have ages in mix from 5 to 75 (a broad spectrum) and very different opinions from each age range. I often bring up work challenges and talk through them; their reactions and thoughts shock even me.
Some of the surprising advertising insights that come out of these family focus groups will be the inspiration behind our new Monday blog posts. If they don't turn out to be insightful, I am sure they will be amusing.