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Earth Day - 5 quick ways to be more earth friendly in print

April 22, 2015
Author: Kelly Elarbee
It is Earth Day!  Here are 5 quick tips on more Earth-friendly advertising from Elarbee Media. 

1. Go digital for zero impact
2. Use Shared rather than Solo-Mail to avoid the envelope, and reduce distribution impact
3.Print on recycled paper
4. Reduce you insert ad size to save paper
5. Reduce the percentage of overs you print (this saves you money as well)

As with any change in your advertising strategy, it is always important to test the impact of these changes before rolling out, but we thing these are worth a test.