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    What She Said.

Imagery Should Enhance Not Confuse the Message - Rorschach Plate II

May 11, 2015
Author: Kelly Elarbee

Monday’s at The Specialist Works US are hectic days where we each wear many hats. That can get confusing. There is nothing that adds clarity like a glimpse at a Rorschach plate (or perhaps not). Here is Plate 2 in the series. What do you see?

Adding clarity to an advertising message with imagery seems to be a lost art. Conversely, adding confusion to an advertising message with imagery is a prolific concept. How much value is there in the image versus the content, and what happens when they fail to work together?