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Laissez les bons temps rouler - It is Mardis Gras!

February 28, 2017
Author: Kelly Elarbee
Let the good times role. It is "Fat Tuesday". 

According to History.com, " Many historians believe that the first American Mardi Gras took place on March 3, 1699, when the French explorers Iberville and Bienville landed in what is now Louisiana, just south of the holidays future epicenter: New Orleans. They held a small celebration and dubbed the spot Point du Mardi Gras. In the decades that followed, New Orleans and other French settlements began marking the holiday with street parties, masked balls and lavish dinners. When the Spanish took control of New Orleans, however, they abolished these rowdy rituals, and the bans remained in force until Louisiana became a U.S. state in 1812. 
Louisiana is the only state in which Mardi Gras is a legal holiday."

Mardi Gras, and it's unique relationship to Louisiana, is a great example of how culturally different the US is from region to region. Advertising to New York and to New Orleans isn't apples to apples. If that is the approach it won't resonate for both audiences. Response patterns, collections issues, offer sensitivity and imagery may all need to be adjusted depending on the geographic and demographic targets you are trying to reach.
Tags: Holiday