Online Ad Blocking Trend
A new study by PageFair and Adobe has found a staggering growth in the number of Ad blocking users. Ad blocking refers to various software programs which block known online advertisement servers. The study found Ad blocking usage in the United States grew by 48% during the past year, increasing to 45 million users during Q2 2015. Ad blocking in Europe grew by 35% to 77 million users. The estimated global revenue loss due to Ad blocking software will surpass $21 billion in 2015.