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    What She Said.

Throwback Thursday Celebrity Endorsements

May 15, 2014
Author: Kelly Elarbee
It’s #ThrowbackThursday! This print ad from 1967 features our favorite James Bond, Sean Connery. Celebrity endorsements became extremely popular in the 1950s and 1960s as marketers saw great value in hitching Hollywood’s biggest film stars to their brand. And who wouldn’t buy bourbon from a face like Sean Connery’s? 

But are celebrity endorsements still effective in today’s world? All signs point to yes... “Recent studies of hundreds of endorsements have indicated that sales for some brands increased up to 20% upon commencing an endorsement deal.” Check out this article to read more about celebrity endorsements →http://bit.ly/1dSfZIa