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Throwback Thursday Cheerios Ad is Powerful Good

August 13, 2015
Author: Kelly Elarbee

It is Throwback Thursday at Elarbee Media and we are in Back to School mode, so we thought we would highlight this 1978 ad for Cheerios cereal.

The color is eye-catching, and reinforces the brand's merchandising. There is a just enough "white-space" which in this case is yellow, and the ad copy is minimal.

The black on yellow family silhouette is a bold graphic that reinforces the wholesome image Cheerios still clings to today.

The ad pops. Cheers Cheerios this ad is "Powerful Good".