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Throwback Thursday - Dairy Queen

February 23, 2017
Author: Kelly Elarbee
Its Throwback Thursday here at The Specialist Works US and this weeks ad shows a Dairy Queen ad from 1956. Talk about a super sweet Sweet 16! This ad beautifully uses white space and well-illustrated pictures to welcome all Dairy Queens customers to their 16th birthday celebration. This ad uses a fantastic method of making the consumer feel a part of the company.

The first Dairy Queen logo was simply the company wordmark on a blue background. Signs at DQ locations also added an image of their signature soft-serve cone. Both can be seen in this image and it is even said for customers to stop at the sign of the cone with the curl on top. This ad embodies the 1950s vibe because lets be honest, ice cream and milkshakes were huge. It is also apparent that Dairy Queen was effective in this approach because today there are more than 6,400 stores in more than 25 countries.