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Throwback Thursday Direct Mail

June 26, 2014
Author: Kelly Elarbee
We love opening our mailbox to find a catalog or special offer from our favorite retailer addressed directly to us. While many companies shy away from print altogether, the numbers consistently show that the highly targeted approach of direct mail works. Why? "1. The mail is often the only reliable way to reach reasonably affluent males. 2. The over-50 crowd, already large and growing, has a lot more money than younger folks and they’re just as happy to deal with you in print as they are in the cyber world." Read more about how direct mail continues to thrive --->http://onforb.es/1iBiliA