• old sofa
    What She Said.

Throwback Thursday - Dr. Pepper

July 28, 2016
Author: Kelly Elarbee
It is Throwback Thursday at The Specialist Works US and today we are highlighting a classic American drink: Dr. Pepper. As a soda that has traditionally always thrived on its unique flavor, the Dr. Pepper bottle is displayed proudly for the world to see. The man attributes his wide array of accomplishments to the fizzy drink, and the copy urges the reader to try Dr. Pepper for themselves.

This ad very closely mirrors the marketing philosophy that we practice at TSW US. Through brand-response, our ads both push product and bolster brand image. The art reminds us of the Dos Equis Most Interesting Man in the World, and the copy is akin to a buddy nagging you on to do something exciting in a crowded cafeteria. The bold imagery, clever copy, and clean execution almost has us reconsidering our allegiance to Coke. Almost.