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    What She Said.

Throwback Thursday - Helena Rubinstein

July 21, 2016
Author: Kelly Elarbee
It is Throwback Thursday at The Specialist Works US and today are highlighting effeminate rebellion in the 60s. The somber yellow and light pink in this ad for Helena Rubinstein’s line of Wild Western lipsticks simulates a wanted poster, in which the wearer is notoriously immortalized. The woman smiles with a quiet confidence, as if she knows something that you don’t. She is wise and therefore dangerous.    

We love how classic and lively the product names are. Bright and straight to the point, they allow her to match a color to today’s mood, outfit, or event. Encouraging customers to build their own emotional associations with a product increases brand loyalty and incentivizes purchases of different offers. Tootin’ Honey may be as sweet as a peach, but Shootin’ Pink will leave you blushing.