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Throwback Thursday IBM Electric

February 25, 2016
Author: Kelly Elarbee

It is Throwback Thursday at Elarbee Media and we thought we would highlight a breakthrough in technology. The electric typewriter. We saw this ad, and though immediatley that it was different. Why? Well, it does two things. It highlights new technology, but it also combines two mediums - photography and graphics. The graphics aren't only surrounding the photo, they are becoming part of it through extension. 

When you first see the image, it looks like a photo, but the flatness of the red extension cord pulls you back in. The layout is clean and simple, and the trickery of the combined photo plus graphic makes you do a double take. CLEVER! The color choices are also compelling. We like it. (Not enough to buy an electric typewriter though)