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Throwback Thursday - Japan 1964

August 11, 2016
Author: Kelly Elarbee
It is Throwback Thursday at The Specialist Works US and today we are going for gold. We are proud to see that the American team is leading in the medal count at the 2016 Summer Olympics in Rio, edging out China and Japan with 32 medals and 11 gold (but who's counting?). 

The Olympics are a global marketing phenomenon, with billions around the world tuning in to share in the spectacle. Nowadays regulations on who can advertise and promote their brand using Olympic buzz have prevented many marketers from being as involved in the games as they previously were - you can thank Coke and Atlanta 1996 for that, as AdWeek writes here. But today we'd like to highlight simpler times. The 1964 Games in Tokyo held a lot of significance, marking the first time the games were held in Asia, were televised internationally, and ran alongside the Paralympics Games. The logo gorgeously unites simplicity, color, and symbolism. Japan is often referred to as the "the Land of the Rising Sun", and the art perfectly embodies this, with a bold red supernova literally rising out on top of the rings. We love the stylistic choices and the design overall.  Good luck to all those in Rio!