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Throwback Thursday - Marlboro Man

May 28, 2015
Author: Kelly Elarbee

It is Throwback Thursday at Elarbee Media. Today we are highlighting one of the most iconic advertising images, the Marlboro Man.  Cigarettes are a controversial product these days, but what is undisputed in these campaigns is that they have built a brand icon. The Marlboro Man is an image of the rugged outdoor type, a man's man. Campaigns are image heavy, with extremely limited copy. What Marlboro and their agencies never fail to execute on is the product highlight. 

There is a cowboy, there is a cigarette being smoked, and there are boxes of the product on display in the ad. Brilliant. What we like even more is that you can choose lights or regular, and still be the Cowboy.