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    What She Said.

Throwback Thursday - United Airlines and New Orleans

June 30, 2016
Author: Kelly Elarbee
It is Throwback Thursday at The Specialist Works US and today we have selected a 1960s ad for United Airlines (featuring New Orleans) to highlight. Interesting in its bold graphics and colors, we love the presentation. In looking at the ad though, we have to ask ourselves if focusing on the destination rather than the service you are selling the right call for the advertiser.

Destination envy may be the emotional trigger to call someone to action to book a trip, but is the strength of the messaging for United sufficient to make the connection? I want to go to New Orleans, but do I want to go there on United? While we normally embrace the clean format of ads, we think this may be a miss.