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    What She Said.

Wit and Wisdom Wednesday - Burns on Being Scottish

July 27, 2016
Author: Kelly Elarbee
"Dare to be honest and fear no labor." Robert Burns.

July 27th is National Scotch Day in the United States. It is also Wit and Wisdom Wednesday at The Specialist Works US and in honor of our favorite spirit we are highlighting a quote from Robert Burns. We love this quote because it beautifully embodies the philosophy of our agency.

To succeed in advertising, we need to be honest with the client, ourselves, and about the product. Sales are not driven by campaigns that are unrealistic, disorganized, or facetious. They come from understanding the truth behind the clutter, gaining valuable marketing intelligence, and doing the necessary legwork to execute appropriately. Life is tough and delusional directions only lead us further astray. So whether you're having one neat or on the rocks, Slainte!