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    What She Said.

Wit and Wisdom Wednesday - Jean-Paul Satre on Honesty

August 03, 2016
Author: Kelly Elarbee
The worst part about being lied to is knowing you weren't worth the truth. - Jean-Paul Satre. 

Telling the truth is a two way street. For the teller, there is a certain intangible moral capital that they gain. It allows them to meet reality head-on and be somewhat objective about the world. Being honest doesn't just provide a fuzzy feeling, but also tangibly helps you achieve your goals. Understanding where you stand allows you to better orient yourself towards where you want to go. 

For the person being told, the truth is an olive branch that allows us to connect with the teller. It shows that they treat us with respect and that they have enough confidence in us to share their world. This in turn results in stronger trust, increased interactions, and higher amounts of happiness from these interactions. 

Advertising is the same. As brands become more integrated into our daily lives, consumers are in turn expecting more from the way they are being marketed to. Millennials especially, seek genuine interactions with brands and dislike dishonesty. Be big enough to treat consumers like people, tell them the truth, and most importantly, listen to their response.