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    What She Said.

Wit & Wisdom Wednesday - Adam Smith

April 22, 2015
Author: Kelly Elarbee
"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest. " Adam Smith 

It is Wit & Wisdom Wednesday at Elarbee Media and this pointed quote from Adam Smith is telling. We are motivated by what is beneficial to us as individuals.

In advertising, it is essential to outline benefits to the consumer. By highlighting how products or services enhance the life or position of the purchaser you create a perceived need. Selling these benefits, serves the advertiser's interests.