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    What She Said.

Wit & Wisdom Wednesday Mark Twain on the Majority

December 03, 2014
Author: Kelly Elarbee
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Mark Twain

It's Wit & Wisdom Wednesday at Elarbee Media. Mark Twain offers us both on a platter with this quip about embracing the majority. His wit is timeless because it reflects on the nature of people, not on specific issues.

What does this have to do with business? If you are doing what everyone else is doing, you need to pause and reflect. In marketing innovation is crucial. Keeping up with the pack means you are already behind. If everyone is doing it, the competitive advantage has already passed. So how do you embrace new opportunities without throwing money down the toilet? Test. Test small and test often. Test odd and innovative channels. Test.