Wit & Wisdom Wednesday - Washington Irving on Spell-Casting
"He is the true enchanter, whose spell operates, not upon the senses, but upon the imagination and the heart." Washington Irving
It is Wit & Wisdom Wednesday at Elarbee Media, and in honor of Halloween we thought we would quote Washington Irving author of The Legend of Sleepy Hollow. What does this mean to us? Sensual impact is fleeting, but if you can reach deeper, and make a connection it is truly is magical.
This quote is incredibly applicable to advertising. Sensory bombardment is one thing, but the lasting impact of a campaign that has a true emotional appeal is another. Allowing the consumer to engage with their imagination to either see themselves in a new light because of a product, or to bond with the product philosophy is indeed spell-casting.