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    Catalog Blow-Ins
    Make Their Audience Your Audience

Catalog Blow-ins allow advertisers to ride along to an active customer profile with a defined demographic. These defined audiences combined with cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience. There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing. Recipients are also proven mail-order buyers.  

Publication Count: 175
Volume: 173,671,259