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    Co-op FSIs
    Where Cents-Off Makes Sense

Co-op FSI are cooperative on-page packages that are inserted into newspapers nationwide. FSI is an acronym for Free Standing Insert. This means that the entire cooperative package is then carried by the newspaper as a stand-alone insert. These packages are driven by Consumer Packaged Goods clients offering cents off" coupons for redemption in the grocery store. As the drivers, CPG clients cover the bulk of the cost of the package allowing for aggressive Direct Response pricing to fill in the gaps in pagination.  

For on-page execution Co-op FSIs can be purchased by geography, and bought down to the form level. A form is a grouping of newspapers serving a specific concentrated region.  

While the Co-op FSIs are generally considered on-page or print opportunities, they are also a very effective distribution channel for inserts. When purchasing Co-op FSIs as an insert channel, it is possible to further refine the geography to the newspaper level.    

Publication Count: 10
Volume: 161,138,869
Selling Points

National Coverage for Scale that can be refined by geography
Frequency of distribution close to weekly
Shopping mentality of consumer when reviewing offers

Spec & Creative Recommendations

Recommend running full pages to maxmiize real estate for a low CPM
Insert testing is also recommended to refine geography