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    Package Inserts
    Insert Your Piece in Other People's Boxes

Package Insert Programs (PIPs) are designed to carry advertiser messaging in outbound product shipments. Because these shipments contain goods purchased by the recipient they are welcome into the home, making them an ideal vehicle to carry a third party message. Recipients are proven mail-order or online buyers, which enhances response to similar offers. The ability to target by complimentary products and/or demographic profiles is an added benefit. 

Publication Count: 325
Volume: 41,765,335
Selling Points
  • Implied 100% opening rate
  • Welcome package in the home
  • Demographically defined