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    Transactional Media at the Point of Sale

Receipts are transactional media at the point of sale. Defined by the chain that prints the offer, these receipts also offer a demographic filter on the front end of execution. Many chains allow advertisers to suppress or select based on transaction type: Cash versus Credit Card, further defining the audience for the advertiser. 

Publication Count: 8
Volume: 414,544,000
Selling Points

Demographic definition by chain

Spec & Creative Recommendations

Space is very limited
Call to action and response mechanism need to be dominant 
Space is heavily Black and White
"Keep it Simple"