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    Client Study

Expressionery.com and TSW US: An Earned Partnership

Often in the life of a client relationship the needs of the client change, and change dramatically. From a straight media placement account, Espressionery.com’s needs have changed. We embrace change and challenge at TSW US, so when Expressionery.com selected us as their PR agency in addition to their media planning partner, we were thrilled. The ability to follow a client’s relationship from media planning through to editorial is fulfilling. As the PR Agency for Expressionery.com, we have also been able to expand the relationship with our media partners to include private label stationery lines for their brands. Thinking of your client differently can open your eyes to great opportunities for both the client and your own business.

We rolled up our sleeves and got busy putting our crafting brains on which has resulted in some very fun projects that push us out of our comfort zone, but have yielded some very interesting Pinterest posts for the client. From launching a private website to house project ideas (CelebrateWithStamps.com) to the beautiful two page editorial spread in Cooking with Paula Deen, this has been a great experience for all involved, one we hope grows and continues to evolve over time.

Expressionery Product Photography

Expressionery Earned Media and Social