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    Where Tractors Cause Traffic Jams

The rural market is highly responsive. These hard to reach consumers have an appetite for offers that add value and convenience to their lives. Rural geography is tapped less frequently by direct response advertisers, and as such yields higher response rates. Media channels covering the C&D county marketplace vary from rural newspapers, to rural electric cooperatives and Farm Bureau publications.

Publication Count: 709
Volume: 327,984,667
Average Age: 49
Average HHI: 79,310
Average Female: 35%