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    Reaching the Hard to Reach

Unlike any other group "preppers" are heavy consumers of products that allow them to live off the grid or survive a major catastrophe. This is a loyal buy difficult to approach audience that wants real product knowledge, not a sales pitch.  Advertorial approaches work well as do ads that focus on the functional details of the product.

Publication Count: 24
Volume: 5,965,168
Average Age: 45
Average HHI: 76,000
Average Female: 24%