Data Card: Alaska Beyond Magazine


Alaska Beyond Magazine strives to be the best travel, lifestyle and business publication covering the West. The magazine is designed to engage, entertain and inform the passengers of Alaska Airlines, a sophisticated audience of business and leisure travelers.  Insightful, timely and cleanly designed, the magazine reflects the quality and integrity of Alaska Airlines.
-In-flight magazines place advertising in front of exclusive consumers when they are not distracted
-Majority of frequent flyers read in-flight, spending 30-40 minutes looking through the magazine
-Nearly 7 in 10 in-flight magazine readers have acted upon information the saw in the magazine
-Alaska Airlines does not provide seatback-installed video or audio devices
-The airline magazine is the only reading material in the seatback pocket

Alaska Airlines has 155 737s with an average amount of seats of 162 per plane with 25,120 total. It also has 15 Embrier jets with 76 seats per Embrier making that 1040 seats total. Alaska Airlines has 18,630 flights each month ((approx 3.3 flights per day per 737 & 7.3 per day on the Embriers)

Most "complimentary" Alaska Airlines in-flight magazine stay on the planes for the next passenger and are read multiple times each day/week/month. The copies taken off the plane by passengers (or are too loved through usage) are replaced. The magazine prints 95,000 copies each month to deliver all the seats and cover replacement copies. Alaska Beyond publications are the single magazine on the airline "newsstand" (seatback) and average flight time for Alaska is approaching three hours. This "green" publishing model where passengers share issues multiple times allows keeping rates low. 

Alaska Airlines serves Alaska, Arizona, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Massachusetts, Minnesota, Missouri, Montana, Nevada, New York/New Jersey, Oregon, Pennsylvania, Texas, Utah, Washington, Washington DC, Western Canada, and Mexico.


Airline Magazines
95,000
12 per year
National
49
$126,000
51%
68%
Travel
Airline In-Flights

Specs
OnPage Full Page Specs: 7.75" X 10.25"
OnPage Half Page Specs: 7.31" X 4.81"
OnPage Third Page Specs: 2.31" X 9.88"

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.