Data Card: Bike Nashbar Catalog Blow-In


Bike Nashbar offers quality products for experienced and active cyclists.  Products include accessories, parts and components, tools, exercise and training equipment.  Buyers are fitness enthusiasts who are concerned about their physical wellness, injury prevention, and technical skills centered around their passion for biking.                                               
Consumer source:  Direct mail and internet.

Presence of Teens: 5%
% Internet Buyers: 50%


Catalog Blow-Ins
30,000
12 per year
National
Yes
50,000
50
$90,000
80%
75%
Men
Sports
Body, Mind and Soul
Adventurists

Specs
Insert Minimum Specs: 3.50" X 3.00"
Insert Maximum Specs: 6.00" X 6.00"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.