Data Card: Coldwater Creek Blow-In Program


Coldwater Creek Blow-In Program places loose inserts into the packages containing the purchases of the Coldwater Creek customers. They provide its elite and highly responsive audience with a variety of women's apparel, jewelry and accessories. These affluent consumers seek the finer things in life and have the discretionary income to purchase numerous types of mid to high ticket products, attend cultural events, as well as donate to a number of charitable organizations. Items they are interested in include home, kitchen and garden dcor, gifts, male and female apparel, culinary items, unique furniture, electronic gadgets, professional business merchandise and more.


Catalog Blow-Ins
2,288,750
12 per year
National
Yes
250,000
50
$80,000
95%
80%
Women
Fashion
Clothing

Specs
Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 5.00" X 6.00"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.