Data Card: HearthSong Catalog Blow-In Program


HearthSong was founded in 1983 to encourage parents to allow their children time to be children.  HearthSong customers purchase educational merchandise and are active in sports, health related activities, organic living, purchasing high end, outdoor, athletic and exercise apparel.                                                                                                                                                                 
Customer source:  Direct mail & internet.

Presence of Teens: 5%
% Internet Buyers: 40%
Presence of Children Age 3 to 12: 50%+

Catalog Blow-Ins
780,251
12 per year
National
Yes
100,000
45
$100,000
86%
Consumer Durables
Young Family (2 to 8 yr)
Women
Clothing

Specs
Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 6.00" X 6.00"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.