Data Card: HearthSong Package Insert Program


HearthSong was founded in 1983 to encourage parents to allow their children time to be children.  HearthSong customers purchase educational merchandise and are active in sports, health-related activities, organic living, purchasing high end, outdoor, athletic and exercise apparel.                                                                                                                                                                 
Customer source:  Direct mail & internet.

Presence of Teens: 5%
% Internet Buyers: 40%
Presence of Children age 3 - 12: 50%+


Package Inserts
7,000
4 per year
National
Yes
25,000
45
$100,000
86%
Consumer Durables
Young Family (2 to 8 yr)
Women

Specs
Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.