Data Card: Ladies Home Journal


American monthly magazine, one of the longest-running in the country and long the trendsetter among womens magazines. It was founded in 1883 as a womens supplement to the Tribune and Farmer (187985) of Cyrus H.K. Curtis and was edited by his wife, Louisa Knapp. The Journal began independent publication in 1884 with a sentimental literary diet and a circulation of 20,000. Curtis boosted circulation to more than 400,000 with an innovative multiple-subscription club and a large advertising campaign.

Magazines
3,200,000
11 per year
National
Yes
Women
Home Decorating
Beauty and Glamour
Fashion

Specs
OnPage Full Page Specs: 7.38" X 10.00"
OnPage Half Page Specs: 7.25" X 4.88"

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