Data Card: Lillian Vernon Blow-In Program


Offers are blown-in to the Lillian Vernon catalog. The catalog offers a variety of personalized and unique gifts and products for all occasions. In the Lillian Vernon catalog, there is something for everyone. Lillian Vernon specializes in unique, high-quality items for home, gifts, personal use items, and much more. Lillian Vernon's 60+ year tenure as a top national cataloger and e-tailer means loyal Lillian Vernon buyers are ideal targets for any offer. 


TOTAL UNIVERSE: 2,900,000 Demographics Female:90% Average Age: 40-60 Average Income: 74,600K Average Unit of Sale: $55


Catalog Blow-Ins
116,667
12 per year
National
Yes
100,000
50
$75,000
90%
Consumer Durables
Women
Gifts and Collectables

Specs
Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 4.00" X 6.50"
Insert Max Weight: 0.10oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.