Data Card: Plow & Hearth Catalog Blow-In Program


Plow & Hearth is the national catalog, retail and internet company specializing in "Products for Country Living".  By including inserts into outgoing merchandise, advertisers can gain exposure to this highly responsive customer base.                                                                                                                                                                                       
Customer source:  Direct mail & internet.

% of Internet Buyers: 67%
45% Pet Ownership

Catalog Blow-Ins
1,540,667
12 per year
National
Yes
100,000
55
$100,000
78%
75%
Consumer Durables
Women
Home Decorating
Adventurists

Specs
Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 6.00" X 6.00"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.