Data Card: Reiman Book Buyers PIP


Representing the "heart" of middle America, this loyal group of 1.5 million 12-month book buyers are a highly responsive direct mail audience. These consumers have a variety of interests centered around home, family and good living including: cooking, nostalgia, home and outdoor decor, wholesome products, do-it-yourself, self-improvement, personal finance and travel. 

Inserts will be enclosed with cookbooks, home and garden, and nostalgia titles that feature hardbound covers, top-quality paper and beautiful full-color photography. Each book is in large type and is indexed for easy reference. Cookbooks consist of hundreds of easy-to-make recipes that are full of down-home flavor. The Cooking category includes books on home-style dishes, contest-winning recipes, low-fat meals, quick-cooking recipes, and specialty meals. Home and Garden includes books on birding, gardening, and do-it-yourself home and yard improvement, and Nostalgia includes Reminisce titles that will take you for a stroll down memory lane. 

% of Online Buyers: 8%

Package Inserts
94,941
12 per year
National
Yes
25,000
63
$57,000
82%
Consumer Durables
Women
Books and Reading

Specs
Insert Minimum Specs: 3.50" X 5.50"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.