Data Card: Silkies Winback Program


Reach multi-buyers who have paid for their last shipment but have decided not to continue in the Silkies Club. The Win Back Program is an attempt to reactivate the customer.                                                                                                                       
Consumer Source:  Direct mail.
Presence of Children: 40%
Teens age 11 to 17: 10% +-

Ride-a-longs
25,000
12 per year
National
25,000
51
$45,000
100%
65%
Women
Fashion
Clothing

Specs
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.