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    Let's Talk About Stuff.

Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.

Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.

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Insights on Working From Home


One of our team member has reviewed her first week of WFH, amazing insights from Desiree Metzger.

Working from home has made me realize that a home office is not a luxury, it’s a necessity. Apart from eating all the snacks the first few days, emotional eater over here, I am working at the dinner table. This is away from the television and closer to the modem.

My first few video calls proved, working from downstairs isn’t going to be possible. It is probably for the best, the man cave equipped with it’s 75” TV would not have been the most productive space.

The first few days last week, proved productive I got quick replies to emails. As we got closer to the end of the week, those responses started to dry up. Tough to take and created some anxious feelings

At Connections we have a variety of programs that will help clients navigate these uncertain times. E-commerce brands will see an increase in sales as brick and mortars experience a decrease. We can help brands ‘piggyback’ those E-Commerce sales with an implied endorsement to the new potential customers.

Blog Image for Quarantine will not stop our team fun!

Quarantine will not stop our team fun!


The Specialist Works got together today for a Pub Quiz on the International Day of Happiness!

Quarantine will not stop our team fun!

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Launching Connections by The Specialist Works


We are very excited to announce that the brand new Connections by The Specialist Works website and platform has launched!

For any brands looking for ways to acquire customers or build an extra revenue stream, reach out.


Blog Image for May 21st is World Day for Cultural Diversity for Dialogue and Development

May 21st is World Day for Cultural Diversity for Dialogue and Development


Today, May 21st is World Day for Cultural Diversity for Dialogue and Development. 2018 is also the year at TSW when we focus on diversity. In keeping with our historic theme of having fun while getting meaningful exposure to other cultures, we are hosting a “Pot-Luck” lunch. Each employee is bringing in a dish that reflects their heritage and will be sharing a unique or insightful point on how their background and culture impacts how they see the world. It should be fascinating, and yummy. We can’t wait!

Tags: US

Blog Image for Home Depot Textile Expansion Brings Death to The Company Store PIP

Home Depot Textile Expansion Brings Death to The Company Store PIP


With The Home Depot acquisition of The Company Store, December 19, 2017, they've decided to pull the package insert program from the market. TSW recommends Plow & Hearth Package insert Program as a great alternative. 

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At TSWUS, we are firm believers that in embracing new experiences from other cultures, we become more well-rounded as people. One of our 2018 corporate initiatives is diversity. Part of building diversity is building for it. That means understanding other cultures.

While our offices are already diverse here in the US, we are always ready to join in the challenge of having a little fun while learning about other cultures’ traditions. Today, we jumped in with both feet. Both feet, a broom and a dustpan.

While a Mexican tradition, Cascarones in the US, are common around Easter as there has been a merging of Mexican and US holiday celebrations. Having one of these confetti eggs broken over your head is said to bring good luck. It is also confirmed to be quite fun and very messy.

Fun, Educational, Messy, Addictive. Perfect!

Tags: Seasonal

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The Power of Imagery – Rorschach Plate IV

In our Power of Imagery segment, we explore a number of concepts based on these Rorschach Plates. We arent necessarily trying to keep true to the classic interpretations. We are throwing spaghetti at the wall to see if it sticks. Plate IV, a full color plate, starts making us nervous. Even to our untrained eyes, the sexual undertones are obvious. From an advertising perspective, does the discomfort add value? Or does it mix the message? We thought wed share this 1979 research project on The Role of Sexually-Oriented Stimuli in Advertising, which is still heavily quoted today. http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9530

Blog Image for Columbus Day - What is That?

Columbus Day - What is That?

Today is Columbus Day! BUT, what is it, and why are we celebrating it? Well try to explain with the help of History.com, but effectively, we are celebrating the fact that Christopher Columbus discovered Asia by landing in Cuba. Odd, but we like celebrating mistakes in America. They are very often the foundations for great things. Columbus Day is a U.S. holiday that commemorates the landing of Christopher Columbus in the Americas on October 12, 1492. Christopher Columbus was an Italian-born explorer who set sail in August 1492, bound for Asia with backing from the Spanish monarchs King Ferdinand and Queen Isabella. Columbus intended to chart a western sea route to China, India and the fabled gold and spice islands of Asia. Instead, he landed in the Bahamas, becoming the first European to explore the Americas since the Vikings established colonies in Greenland and Newfoundland during the 10th century. Later that October, Columbus sighted Cuba and believed it was mainland China; in December the expedition found Hispaniola, which he thought might be Japan. There, he established Spains first colony in the Americas with 39 of his men. In March 1493, Columbus returned to Spain in triumph, bearing gold, spices and Indian captives. The explorer crossed the Atlantic several more times before his death in 1506. It wasnt until his third journey that Columbus finally realized he hadnt reached Asia but instead had stumbled upon a continent previously unknown to Europeans. History.com OOPS! Third time is a charm!
Tags: Holiday

Blog Image for State of Emergency for Georgia - Offices Closed

State of Emergency for Georgia - Offices Closed


Our Atlanta offices are closed due to a State of Emergency declared for the State of Georgia. Please be aware that we are working from remote locations, and may not be as responsive as we would like in the short term.


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Hurricane Harvey Houston Relief


TSWUS is teaming up with local Atlanta Public School, Warren T. Jackson Elementary to help with the Hurricane Harvey relief. KIPP Climb Academy, located 1 mile from the Sims Bayou in South Houston will be receiving our donations.  Each house at Jackson is contributing different back-to-school items for children in the Houston area. Our i-transact offices in Houston have “feet on the ground”, and will keep us posted on how we can continue to help. We are happy to have a tangible way to move forward in doing so now, and are also extremely pleased to participate in an effort that helps educate our local Atlanta children on the importance of giving back. 


Many schools in Texas have been severely impacted by Hurricane Harvey. This is a wonderful opportunity for our students to take action and show care and concern for others. Through an organization called Principals Helping Principals, we have been paired with KIPP Climb Academy—located 1 mile from the Sims Bayou in South Houston. We are asking Jackson students to take action and help by donating school supplies. Each house is designated specific school supplies to donate. To encourage participation in this humanitarian project, the house with the most school supply items donated will be awarded 10 house points. Here is the list of school supplies that each house will be collecting: Yellow - pencils, erasers, pens; Blue - crayons, markers, colored pencils; Black, composition book, paper, spiral notebooks; Silver - scissors, glue sticks, glue.