Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Cocktail Friday: Dirty Martinis
Its Cocktail Friday here at The Specialist Works US and we are keeping it classy with some delicious dirty martinis! The martini is a cocktail made with gin and vermouth, and garnished with an olive or a lemon twist. However, this cocktail is more than just any alcoholic beverage. Through the years, the martini has become one of the best-known mixed alcoholic beverages. H. L. Mencken called it "the only American invention as perfect as the sonnet" and its "the elixir of quietude" for E. B. White.
The monumental drink was created in 1863 by an Italian vermouth maker who started marketing their product under the brand name of Martini, after its director Alessandro Martini. Since then, the martini has become a classic within the advertising world and society. The martini is known for its signature V-shaped glass and has earned itself a top spot in todays pop culture with its iconic status. The cocktail now comes in many different styles and variations. Whether its Carrie Bradshaw sipping on her signature Cosmopolitan martini or James Bond drinking his Vesper martini saying the historic phrase, "Shaken. Not stirred," the world recognizes the never-changing martini look. That is what great advertising and marketing produces; an image that becomes recognizable to the audiences.
Want to prepare your own iconic cocktail?
Ingredients: 2.5 oz Gin or vodka
.5 oz Dry vermouth
.5 oz Olive brine
Preparation: Add all the ingredients to a mixing glass filled with ice. Stir, and strain into a chilled cocktail glass. Garnish with olives.
Wit and Wisdom Wednesday - Guillemets on Goals
Setting a goal is important with any plan. However, it is the constant strives and dedication that make any goal possible. To reach your long-term goals, you must focus on the now and create short-term goals to further yourself to success. This is a prominent ideal within our company.
Here at The Specialist Works US, understanding goals is important. Our core philosophy states we will treat each client like our partner, strive to understand their long term goals, and spend time and effort to create tailored solutions that work. This is a promise based off goal-setting. We take the time to truly understand what it is our client wants as a result and we take the now steps to achieve it. A mountain is not climbed quickly, but with time and hard work you will get to the top.
Wit & Wisdom Wednesday - Susan B. Anthony
It is International Womans Day, and it is also Wit & Wisdom Wednesday. Handy! Today we have decided to post an insightful comment from Susan B. Anthony. As a woman in business, I have been an employee, a partner, and an outright owner. I have always believed that the above quote rings true. Prove yourself as a person, not as a woman. Respect is earned, not handed to you. I am proud of my team of both men and women at TSWUS. I hope that as their team leader they know that there is not only no gender bias, but there is no limit to what they can achieve if they put in the effort.
Cocktail Friday: Carnival Punch
Its Cocktail Friday here at The Specialist Works US and while Mardi Gras might have occurred earlier this week, we are continuing the celebration with some Carnival Punch. It is no wonder the recipe for Carnival Punch earns itself a top position on many different Mardi Gras Cocktail lists. With its vibrant color and tropical taste, it falls high on our list of cocktails as well.
The Carnival Punch cocktail markets itself in relation to Mardi Gras. This is a great example of how the advertising world works! One concept can certainly tie back to another. Celebrations and drinks can go hand-in-hand, as can companies and advertising. While its just as important to value vibrant colors and unique flavors in a drink, its equally important to use vibrant aspects in an ad as well.
Want to make this cocktail for a Mardi Gras celebration, a fun afternoon with your coworkers, or just for a party of one?
1.5 ounces pineapple infused vodka
1/2 ounce PAMA Pomegranate Liqueur
1/4 ounce freshly squeezed lemon juice
Ginger beer as needed
Lime twist for garnish
Preparation: Fill a cocktail shaker with ice then add the vodka, PAMA Pomegranate Liqueur, and lemon juice and shake well. Strain over ice into a rocks glass, top with the ginger beer and garnish with the lime twist.
Fortune of the Day - March 1st
40 Days of Giving
Laissez les bons temps rouler - It is Mardis Gras!
According to History.com, " Many historians believe that the first American Mardi Gras took place on March 3, 1699, when the French explorers Iberville and Bienville landed in what is now Louisiana, just south of the holidays future epicenter: New Orleans. They held a small celebration and dubbed the spot Point du Mardi Gras. In the decades that followed, New Orleans and other French settlements began marking the holiday with street parties, masked balls and lavish dinners. When the Spanish took control of New Orleans, however, they abolished these rowdy rituals, and the bans remained in force until Louisiana became a U.S. state in 1812.
Louisiana is the only state in which Mardi Gras is a legal holiday."
Mardi Gras, and it's unique relationship to Louisiana, is a great example of how culturally different the US is from region to region. Advertising to New York and to New Orleans isn't apples to apples. If that is the approach it won't resonate for both audiences. Response patterns, collections issues, offer sensitivity and imagery may all need to be adjusted depending on the geographic and demographic targets you are trying to reach.
Cocktail Friday: Margaritas!
The classic margarita was invented during the 1930s or 1940s in Mexico. There are many different theories of when and how exactly the recipe was created, but no matter the case we are thankful it came to be! Frozen margaritas were later invented in the 1970s in Dallas when a bartender converted a soft serve ice cream unit into a frozen margarita machine. Whether you prefer a classic margarita on the rocks, straight up, or frozen, its the most common tequila-based cocktail in the United States today.
The day is meant for friendships and fun. Its Friday! Grab your co-workers and enjoy a nice cold margarita over delightful conversation to kick-start the weekend.
Want to make your own to celebrate?
3.5 cL (7 parts) tequila
2 cL (4 parts) Triple Sec
1.5 cL (3 parts) lime juice
Preparation: Rub the rim of the glass with the lime slice to make the salt stick to it. The salt should stay on the rim and never mix into the cocktail. Shake the other ingredients with ice, then carefully pour into the glass.
Throwback Thursday - Dairy Queen
The first Dairy Queen logo was simply the company wordmark on a blue background. Signs at DQ locations also added an image of their signature soft-serve cone. Both can be seen in this image and it is even said for customers to stop at the sign of the cone with the curl on top. This ad embodies the 1950s vibe because lets be honest, ice cream and milkshakes were huge. It is also apparent that Dairy Queen was effective in this approach because today there are more than 6,400 stores in more than 25 countries.
Wit and Wisdom Wednesday - Steve Jobs on Teamwork
Its Wit and Wisdom Wednesday here at The Specialist Works US and we love this Steve Jobs quote. While Jobs had many different accomplishments including being an American entrepreneur, businessman, inventor, and industrial designer, he knew the value of teamwork. Society may remember Jobs most for his groundbreaking work with Apple, however without the help of fellow colleagues, it may not have come to be. It takes many different parts to make a well-oiled machine.
We here at The Specialist Works US understand that. Everyone is valuable and appreciated for their given job, but it takes those jobs coinciding successfully for our overall goal to be met for our clients. Teamwork is necessary in not only advertising and marketing, but for all businesses to operate efficiently.