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Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.

Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.

Blog Image for Cocktail Friday: Old Fashioned Cocktails

Cocktail Friday: Old Fashioned Cocktails

Cocktail Friday

Old Fashioned Cocktail

Its Cocktail Friday here at The Specialist Works US and we would like to acknowledge how to get Back to Basics with some Old Fashioned Cocktails. The first documented use of the word cocktail was in 1806. The first use of the name "Old Fashioned" for a Bourbon whiskey cocktail was at the Pendennis Club, a gentlemen's club founded in 1881 in Louisville, Kentucky. It is said the recipe was invented by a bartender at the club in honor of Colonel James E. Pepper, a prominent bourbon distiller.

Just as it is acceptable to enjoy an Old Fashioned Cocktail, it is also acceptable to stick to some old fashioned and consistent forms of advertising and marketing. While we are in a new age and technology is constantly evolving all around us, there are some characteristics and approaches that have traditionally had a steady success rate. A few tips are to understand how to help consumers, find an emotional connection with them, and to make sure your message is coming across consistently. Old fashioned or new, studying your audience and clarifying your message will always be in style.

If you would like to keep it Old Fashioned as well, here is the recipe and preparation!
4.5 cL (1.5 U.S. fl oz) Bourbon or Rye whiskey
2 dashes Angostura bitters
1 sugar cube
Few dashes plain water
Preparation: Place sugar cube in old fashioned glass and saturate with bitters, add a dash of plain water. Muddle until dissolved. Fill the glass with ice cubes and add whiskey. Garnish with orange twist, and a cocktail cherry.

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Presidents' Day

The Specialist Works US will be closed Monday, February 20, to celebrate Presidents Day. Washingtons Birthday is a United States federal holiday celebrated on the third Monday in February to honor George Washington, the first President of the United States, who was born on February 22, 1732. This event is now widely known as Presidents Day and is often used to honor all who have served as president. We wish you a safe and happy holiday!
Tags: Holiday

Blog Image for Profit with a Purpose - Samaritan Boxes

Profit with a Purpose - Samaritan Boxes

Proud of all of our staff for pitching in on the Samaritan Boxes. We collected enough toys and supplies from the request list to complete 30 boxes!

Blog Image for Profit With a Purpose

Profit With a Purpose

At TSWUS we are committed to giving back to our community,One of our areas of focus is in supporting charities helping children. While we are all in the holiday spirit, we are also very focused on needs not just presents. Today we were lucky to deliver a donation of necessities to our local Ronald McDonald House to help support children and families that are spending the holiday season in the hospital.

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Proud to Announce

We are so excited to share the good news of our UK team's great success! Taking the lead and showing them how it's done!
Double Winners at the Drum Network AwardsThe Specialist Works: welcome to extraordinary performanceTHESPECIALISTWORKS.COM

Blog Image for Proud to Announce

Proud to Announce

Look upon this and marvel! Check out the amazing Clash of Kings mural in the tube station. Compelling!
On the winning team at The Drum Creative OOH AwardsThe Specialist Works: welcome to extraordinary performanceTHESPECIALISTWORKS.COM

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Turkey Day Approaches

As Thanksgiving approaches, we look at calendars, set travel schedules and play endless phone tag in preparation for the big family feast.  Once we arrive there is endless cook, clean, repeat until the feast of the year is laid out before the clan. Thanks is said, and an eating frenzy ensues.
Can you imagine setting the table with these little beauties instead?  A few minutes in the oven and 'PRESTO!" dinner is served. OK, ok, Grandma will look at you funny, and you probably wont be asked to host Thanksgiving again, but it will be a Year To Remember!
Banquet gives us options. The advertisement show us exactly what those options are.  We at The Specialist Works like to show you how to use your available options in a new way. 
Maybe this is the year - TV Dinners for Everyone!

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Thank You

The Specialist Works US would like to say thank you to all who have served to defend our freedom.
Tags: Holiday

Blog Image for Cocktail Friday: Happy Halloween

Cocktail Friday: Happy Halloween

Its finally Cocktail Friday and we are celebrating with Martinis from Smirnoff. This year Halloween falls on a Monday, talk about scary! On the bright side, its the perfect excuse to show up to work in my pajamas! I like to think about how many of the phone calls we will get on Monday will be from people who are also diverging from their typical work wear. We will be wearing the most ridiculous outfits and having serious conversations, all the while being completely unaware of each others holiday attire. However, you choose to celebrate this year, have fun and be safe. From everyone at The Specialist Works, we wish you a Happy Halloween.

Blog Image for Art Tuesday: Making Art & Making Friends

Art Tuesday: Making Art & Making Friends

Art Tuesday at The Specialist Works US and we are kicking off the week with making art and making friends.Our featured piece is Thomas Swoffords Making Friends, one of the newest additions to our office walls.Although artists may have unlimited resources for circulating their work today, the process of art making, at least in the traditional sense, has always been accompanied with solitude; time necessary for working on their craft. With few exceptions, being a Fine Artist is the most isolating of the core art forms. We think Thomas Swofford understands this and we like how he has chosen to depict it. The pen, in black and white, is the largest and most detailed subject of the piece; suggesting its authority to bring life to the drawings. The two animals are less rendered but are fully colored indicating that they are alive and the pen, while powerful, is merely a toolperhaps matching his opinion on art. All of this depicted in a greatly appropriate cartoon stylelike his opinion on art, its kind of fun, not meant to be taken too seriously.