Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Cocktail Friday: Old Fashioned Cocktails
Old Fashioned Cocktail
Its Cocktail Friday here at The Specialist Works US and we would like to acknowledge how to get Back to Basics with some Old Fashioned Cocktails. The first documented use of the word cocktail was in 1806. The first use of the name "Old Fashioned" for a Bourbon whiskey cocktail was at the Pendennis Club, a gentlemen's club founded in 1881 in Louisville, Kentucky. It is said the recipe was invented by a bartender at the club in honor of Colonel James E. Pepper, a prominent bourbon distiller.
Just as it is acceptable to enjoy an Old Fashioned Cocktail, it is also acceptable to stick to some old fashioned and consistent forms of advertising and marketing. While we are in a new age and technology is constantly evolving all around us, there are some characteristics and approaches that have traditionally had a steady success rate. A few tips are to understand how to help consumers, find an emotional connection with them, and to make sure your message is coming across consistently. Old fashioned or new, studying your audience and clarifying your message will always be in style.
If you would like to keep it Old Fashioned as well, here is the recipe and preparation!
4.5 cL (1.5 U.S. fl oz) Bourbon or Rye whiskey
2 dashes Angostura bitters
1 sugar cube
Few dashes plain water
Preparation: Place sugar cube in old fashioned glass and saturate with bitters, add a dash of plain water. Muddle until dissolved. Fill the glass with ice cubes and add whiskey. Garnish with orange twist, and a cocktail cherry.
Profit with a Purpose - Samaritan Boxes
Profit With a Purpose
Proud to Announce
Double Winners at the Drum Network AwardsThe Specialist Works: welcome to extraordinary performanceTHESPECIALISTWORKS.COM
Proud to Announce
On the winning team at The Drum Creative OOH AwardsThe Specialist Works: welcome to extraordinary performanceTHESPECIALISTWORKS.COM
Turkey Day Approaches
Can you imagine setting the table with these little beauties instead? A few minutes in the oven and 'PRESTO!" dinner is served. OK, ok, Grandma will look at you funny, and you probably wont be asked to host Thanksgiving again, but it will be a Year To Remember!
Banquet gives us options. The advertisement show us exactly what those options are. We at The Specialist Works like to show you how to use your available options in a new way.
Maybe this is the year - TV Dinners for Everyone!