Tag View: Cocktail Friday
Cocktail Friday - the Impact of Patriotic Branding
These are all key questions to ponder when walking down the beer aisle this weekend. Just in case you are curious, we are attaching some research from Kidd.com on the Purchasing Power of Brand Patriotism. http://www.kidd.com/branding/purchasing-power-patriotism-businesses-shift-american-branding-summer/
Cinco De Mayo
Today we mark Mexicos defeat of the French in a day long battle at Puebla. Why do a multitude of Americans celebrate a minor military victory in a neighboring nation? Honestly, because we like a good party. We like to learn about our neighbors. We like eating tacos.
It doesnt really matter why at this stage of the game.
What matters is that we DO.
In a big way.
Sometimes advertising is about creating a movement where there really isnt one. The Tecate Beer and pitchers of Margaritas consumed today are testament that it works.
Cocktail Friday: SweetWater 420
The SweetWater 420 Fest originated in Oakhurst, Georgia in 2005 as a way for SweetWater to combine all of the elements it was most passionate about in one location. It brought together music, beer, and environment. Guests can drink SweetWater beer while watching headlining musical talents. Little Five Points Candler Park became the festivals new home two years later until 2013. Environmental awareness continues to be a huge part of the festival, which also includes musicians, local artists, and vendors.
The SweetWater 420 Fest uses a variety of print, television, and social media to promote and advertise. It is important in advertising and marketing to understand your target audience and be able to locate them through different media. Locating the perfect fit for advertising is exactly what we do here at The Specialist Works US! SweetWater understands their main audience can be located through these sort of media and their use of them relates directly to their awareness and attendance.
Cocktail Friday: Celebratory Wine
When it comes to new experiences, companies can also partake in change. Rebranding is a marketing strategy where an established company or organization changes their appearance with a new name, term, symbol, or a combination of the options. They do so with the intention of developing a new and different identity among the minds of consumers, investors, competitors, and other stakeholders. Normally, radical changes to a brands logo, name, image, marketing strategy, and advertising themes occur.
A successful example of rebranding would be Apple. It is said that Apple has possibly one of the best rebranding stories of our era. In the early 1990s, Apple was suffering from low sales, low consumer interest, and competition was taking consumers away. These were issues until Steve Jobs took over the company in 1997. Jobs presented an image of minimalism and modernity. He did this with new innovative products and a series of advertising and marketing campaigns that focused on experiences as opposed to purchases. Through this, they were able to attract a new, diverse customer base. A little change and introspection can be healthy and exciting. Whether its the thrill of traveling to a new country or the excitement of reinventing your brand, new experiences are valuable exercises in learning and growth.
Cocktail Friday: John Daly
The Masters Tournament is also known as The Masters or The US Masters. It is one of the four major championships in professional golf. The Masters is normally scheduled for the first full week in April and is the first of the majors to be played each year. The Masters is held each year in the same location at the Augusta National Golf Club which is a private golf club in Augusta, Georgia.
The tournament prides itself on being, a tradition unlike any other. Beginning in 1956 the tournaments host, Augusta National, secured a series of one-year TV deals with CBS. Sponsorship is important when it comes to the tournament. The terms of each sponsor agreement arent disclosed however, sponsorship analyst IEG has calculated the total annual global contribution to be near $18 million. Some well-known sponsors include: AT&T, UPS, Mercedes-Benz, and Rolex.
Cocktail Friday: Gin and Tonics
Its Cocktail Friday here at The Specialist Works US and we are celebrating with some tasty Gin and Tonics! The cocktail was first introduced by the army of the British East India Company where malaria was a prominent issue. In the 1700s, Scottish doctor, George Cleghorn, discovered that quinine could be used to prevent and treat the disease. Quinine was served in tonic water, however the taste was bitter. In the early 19th century, British officers in India took to adding a mixture composed of water, sugar, lime, and gin to the quinine to give the drink a more pleasant taste. Thus, the Gin and Tonic was born! Today, since it is no longer used to treat and prevent malaria, it contains much less quinine and is usually sweetened.
While it may have originated as a treatment, it is now consumed for pleasure and is a notable icon in todays pop culture. Some famous instances of Gin and Tonics in media include: James Bond specifies a recipe for a Gin and Tonic while in Kingston, Jamaica in the book Dr. No., Colonel Henderson complains when his Gin and Tonic is served with ice in the movie The Year of Living Dangerously, Ian Gillan mentions the cocktail in the song "Sleeping On The Job", Billy Joel mentions the cocktail in the song "Piano Man", Oasis also mentions the cocktail in their song "Supersonic", Nik Kershaw begins his song I Won't Let the Sun Go Down on Me" with mention of the cocktail, the character Barney Stinson played by Neil Patrick Harris on the hit sitcom How I Met Your Mother is often heard ordering a Gin and Tonic, and Gin and Tonic is one of John Constantine's drinks of choice in the Hellblazer comics. It is also the drink of choice for hero, Cat, in Jeaniene Frost's Night Huntress Series.
Through these examples, it is easy to see Gin and Tonic is well-known throughout pop culture. This sort of awareness is what advertising and marketing aims to do. With this industry, the goal is to get the product to be well-known to its directed audience. Whether it is a Gin and Tonic or any other product, skilled professionals will learn their products targeted audience and which media to use to successfully get their message out.
Want to try a Gin and Tonic for yourself?
Grab a glass, fill it with ice cubes, add gin and tonic as desired, and top off with a lime wedge! Enjoy!
Cocktail Friday: White Russian
Its Cocktail Friday here at The Specialist Works US and we are celebrating with some White Russians! Interestingly, the White Russian did not receive its name based off its country of origin, but rather for the type of vodka used in its recipe. In the 1930s, vodka was not well known in the US so people began associating all vodka as Russian, hence the use of the term in the drink. Large vodka marketing campaigns did not reach the states until the 1950s.
The White Russian did not get its current recipe of cream, vodka, and Kahlua until the 1960s. Today the White Russian has inspired a drinking game popular among college students who try to keep up with The Dude while watching The Big Lebowski. The Big Lebowski is a 1998 American crime comedy film written, produced, and directed by Joel and Ethan Coen. White Russians make a prominent appearance in the film as the movies main character, The Dude, drinks a steady stream of them throughout.
Implementing the cocktail in the film is a perfect example of product placement. Product placement is a technique commonly used by advertisers to subtly place brands and products in popular media and entertainment to promote interest. The White Russians popularity was revitalized due to its placement in the film.
Want to try and beat The Dude yourself?
5 cl (5 parts) Vodka
2 cl (2 parts) Coffee liqueur
3 cl (3 parts) fresh cream
Preparation: Pour coffee liqueur and vodka into an Old Fashioned glass filled with ice. Float fresh cream on top and stir slowly.
Cocktail Friday: Carnival Punch
Its Cocktail Friday here at The Specialist Works US and while Mardi Gras might have occurred earlier this week, we are continuing the celebration with some Carnival Punch. It is no wonder the recipe for Carnival Punch earns itself a top position on many different Mardi Gras Cocktail lists. With its vibrant color and tropical taste, it falls high on our list of cocktails as well.
The Carnival Punch cocktail markets itself in relation to Mardi Gras. This is a great example of how the advertising world works! One concept can certainly tie back to another. Celebrations and drinks can go hand-in-hand, as can companies and advertising. While its just as important to value vibrant colors and unique flavors in a drink, its equally important to use vibrant aspects in an ad as well.
Want to make this cocktail for a Mardi Gras celebration, a fun afternoon with your coworkers, or just for a party of one?
1.5 ounces pineapple infused vodka
1/2 ounce PAMA Pomegranate Liqueur
1/4 ounce freshly squeezed lemon juice
Ginger beer as needed
Lime twist for garnish
Preparation: Fill a cocktail shaker with ice then add the vodka, PAMA Pomegranate Liqueur, and lemon juice and shake well. Strain over ice into a rocks glass, top with the ginger beer and garnish with the lime twist.
Cocktail Friday: Margaritas!
The classic margarita was invented during the 1930s or 1940s in Mexico. There are many different theories of when and how exactly the recipe was created, but no matter the case we are thankful it came to be! Frozen margaritas were later invented in the 1970s in Dallas when a bartender converted a soft serve ice cream unit into a frozen margarita machine. Whether you prefer a classic margarita on the rocks, straight up, or frozen, its the most common tequila-based cocktail in the United States today.
The day is meant for friendships and fun. Its Friday! Grab your co-workers and enjoy a nice cold margarita over delightful conversation to kick-start the weekend.
Want to make your own to celebrate?
3.5 cL (7 parts) tequila
2 cL (4 parts) Triple Sec
1.5 cL (3 parts) lime juice
Preparation: Rub the rim of the glass with the lime slice to make the salt stick to it. The salt should stay on the rim and never mix into the cocktail. Shake the other ingredients with ice, then carefully pour into the glass.
Cocktail Friday: Old Fashioned Cocktails
Old Fashioned Cocktail
Its Cocktail Friday here at The Specialist Works US and we would like to acknowledge how to get Back to Basics with some Old Fashioned Cocktails. The first documented use of the word cocktail was in 1806. The first use of the name "Old Fashioned" for a Bourbon whiskey cocktail was at the Pendennis Club, a gentlemen's club founded in 1881 in Louisville, Kentucky. It is said the recipe was invented by a bartender at the club in honor of Colonel James E. Pepper, a prominent bourbon distiller.
Just as it is acceptable to enjoy an Old Fashioned Cocktail, it is also acceptable to stick to some old fashioned and consistent forms of advertising and marketing. While we are in a new age and technology is constantly evolving all around us, there are some characteristics and approaches that have traditionally had a steady success rate. A few tips are to understand how to help consumers, find an emotional connection with them, and to make sure your message is coming across consistently. Old fashioned or new, studying your audience and clarifying your message will always be in style.
If you would like to keep it Old Fashioned as well, here is the recipe and preparation!
4.5 cL (1.5 U.S. fl oz) Bourbon or Rye whiskey
2 dashes Angostura bitters
1 sugar cube
Few dashes plain water
Preparation: Place sugar cube in old fashioned glass and saturate with bitters, add a dash of plain water. Muddle until dissolved. Fill the glass with ice cubes and add whiskey. Garnish with orange twist, and a cocktail cherry.
Cocktail Friday: Happy Halloween
Octoberfest Cocktail Firday
National Hug your Boss Day
Many studies have shown that having a good, positive leader can make all the difference in a working environment. Statistics tell us, that the majority of people leave a job more frequently due to not getting along with their employer; and that people working for a boss they enjoy tend to be happier, more productive and loyal, compared to people who work for higher pay with a boss they do not like.
Cultivating a constructive and progressive work environment is no effortless feat either. There is so much that we need to manage, organize, and maintain in order; all at once. In business especially, our work day is often times nowhere near finished when we leave the office and head home. It is a job that takes copious amounts of patience, leadership skills, motivation, and just plain heart.
So make sure to show your boss some well-earned appreciation, if not with a hug then at least with a cocktail, TSWUS style. Please remember to drink responsibly and hug your boss responsibly.
Cocktail Friday: Beer for the Boys
Cocktail Friday - Sake, Snacks, Surprise
With out having to maintain a brick-and-mortar store, and with much of the process being automated, subscription services enjoy substantially lower overhead than traditional companies. The services integrates themselves into consumers lifestyles, resulting in consistent and habitual purchases. With many of these brands, the time saved is the most important aspect of the process, whether it's search time, cooking time or consumption time. Millennial consumers especially, in search of a better work-life balance, value the flexibility and will happily trade time spent cooking for time spent living. Definitely an idea we subscribe to!
Cocktail Friday - International Beer Day
Cocktail Friday - Southern Summers
This collection of vintage cocktails, best enjoyed in a coupe, is charmingly creative. The creations bring us back to summer afternoons spent in our garden watching the sun set over the hills of Georgia. In honor of this memory, we would like to highlight a cocktail from the book conceived by Brian himself, the Alabama Summer. See the recipe below. Cheers! #thecoupelife
3 oz. fresh watermelon juice
1.5 oz Tito's Handmade Vodka
.5 - .75 oz Campari
.5 oz fresh lime ljuice
1 - 2 oz chilled sparkling water
In a cocktail shaker filled with ice, add watermelon juice, Campari, and lime juice. Shake to combine, and strain into a coupe glass. Top with sparkling water, and garnish if desired.
Cocktail Friday - Reintroducing, Lancers
Millennial women are the fastest growing drinkers of wine, comprising 23% of the total US market. One way to reach this audience may be to readapt the bottle into consumers’ lifestyles. Candles have been replaced my smartphones and many digital natives crave authentic interaction with brands. To keep up with a younger market and reclaim its 15 minutes of fame, brands like Lancers will need rethink the role they play in American life.
Cocktail Friday - Good Old Fashioned Innovation
Cocktail Friday: Safety First
Non-Cocktail Friday the 13
Ingredients: 1 teaspoon Powdered sugar, 2 oz. Bourbon whiskey, 2 teaspoons Water, 4 Mint leaves
Preparation: In a highball glass gently muddle the mint, sugar and water. Fill the glass with cracked ice, add Bourbon and stir well until the glass is well frosted. Garnish with a mint sprig.
Served: On the rocks; poured over ice
But that's what we will serve at tomorrow's Race Day Party. Today, we sip Tab Cola and ready our finest millinery!
Enjoy Kentucky Derby Day .
Cocktail Friday - Lone Star Beer #135
It is Cocktail Friday at Elarbee Media, and long PAST due for a fresh look at the Lone Star Beer bottle gap quiz. This week's installment is bottle cap #135, and frankly one of the easier caps to translate.With each installment, we try to tie in the bottle cap quiz with some real advertising insight. And here it is..... Not only do we highlight the Lone Star Beer bottle caps, we collect them.Collections, and numbered editions are a GREAT marketing concept. If there are 500 quizzes, I need to keep all of my bottle caps until I get them all.This encourages two things - 1. Retention of the brand image where it continues to receive exposure, and 2. incremental purchasing until the collection is completed!Brilliant!
Cocktail Friday - New Orleans and the Sazarac
- 1 sugar cube
- 2 1/2 ounces whiskey -- rye whisky
- 2 dashes Bitters -- Peychaud's bitters
- 1 dash Bitters -- Angostura bitters
- lemon peel
- Bed with comfy pillow
Cocktail Friday Tactile Interaction
It is Cocktail Friday at Elarbee Media, and today we pay homage to a very little used but beautiful item in our collection. This hand carved wooden wine stopper gets a lot of attention as an object of Art sitting on my desk at the office, but little practical use as a wine stopper. Once Cocktail Friday is in full swing, there is little reason to suppose there will be leftovers.
As an object of Art in the office it is a gorgeous example of fine hand carving. The tactile nature of the execution makes it almost impossible not to hold the wood and run your fingers across the scoring.
Because so much of what we do in our business is fleeting and flat in its execution, we crave the interaction of touching objects. If we feel that as people, we feel it as consumers also. Engaging consumers with a physical and tactile interaction with your product creates a bond…and perhaps a sale.
Cocktail Friday - Cheers Jess Barrows!
It is Cocktail Friday at Elarbee Media and today we are reflecting on a month of having Jess from our UK partner the Specialist Works in our offices. Jess went home earlier this week, and we already miss her. Much like the image of bottle caps in a tray that we chose to pair with this posting, having someone from outside in the office for an extended time feels very different. Like a cider cap in a tray of beer caps often times is it very different, and foreign.
Working across cultures has its own unique challenges. With the help of our capable “translator” Jess Barrows, we know we will be fine. We are fortunate to have had such an enthusiastic and supportive liaison, and we can’t wait to move forward with greater understanding and facilitated communications with her help. Cheers Jess!
Cocktail Friday Champagne Saucers
It is Cocktail Friday at Elarbee Media and today we broke out these adorable Champagne saucers. They are tiny at only 3 inches high, but very old-school in their look and feel. Why are be breaking out the Champagne saucers you ask? Because we have had a very productive week, and it is time to celebrate. Cheers to all of you!
Cocktail Friday Expressionery and Holiday Sangria
It is Cocktail Friday at Elarbee Media and we are putting in a few more hours before indulging ourselves but we wanted to share a new recipe. On a recent client visit to New Braunfels, TX to see our PR client Expressionery, we reviewed their interview with Coastal Living Magazine for Steele of the Week. Expressionery stated in the edit copy that their favorite holiday drink was Holiday Sangria.
Since we have never had it, we decided that the oversight needed to be addressed. Here is the recipe.
1 Granny Smith apple
1 Braeburn apple
1 heaping Cup Fresh cranberries
1 large Sprig rosemary
1 Bottle Pinot Noir
1 Can club soda
Soak the apples and cranberries overnight in brandy. Throw it all in one big cocktail pitcher, pour and drink.
We will be using Bordeaux instead of Pinot Noir because it is what we do.
Cocktail Friday Lone Star Beer Bottle Cap 157
It is Cocktail Friday at Elarbee Media. As part of our continuing series on Lone Star Bottle Caps, we are offering up # 157. It is a red cap, which we all by now know designates it as a regular not a light beer.
Color coded product labels and conversation starters. We like it. Cheers Texas!
Cocktail Friday Hot Toddy
It is Cocktail Friday at Elarbee Media. To combat the incoming cold weather, and keep your throat and palate happy, we thought we would share our favorite Hot Toddy recipe.
2 tablespoons honey
3 fingers of bourbon
Juice from half a lemon
1 cinnamon stick
This one is served in a cork lined copper bottomed glass to keep the heat in.
Often we find that we don't have a cinnamon stick, a fresh lemon or honey. And we don't bother to heat the bourbon. It still makes us feel warm on a cold day. Cheers!
Cocktail Friday Skull Ice Cubes in Bourbon
It is Cocktail Friday at Elarbee Media, and it is also the Friday before Halloween, one of our favorite holidays. In honor of the upcoming festivities, we froze some Skull and Crossbones ice-cubes to celebrate.
Can you see how nicely the eye-sockets set off the amber tones of the Bourbon? Sublime.
Wishing you and yours a very happy and safe Halloween!
Cocktail Friday International Bottle Caps
It is Cocktail Friday at Elarbee Media, and we are feeling international after so much coverage of the Canadian Elections this past week.
We are also very excited to announce our speaking engagement at McGill University in Montreal this coming February. More details to follow closer to the event date.
Cocktail Friday Lone Star Bottle Cap #213
It is Cocktail Friday at Elarbee Media, and we are closing shop early today to go our annual Pig Picken'. But we wanted to leave you with a brain teaser from Lone Start Beer before we left. Here is # 213.
Cocktail Friday What Does the Star Shape Mean
It is Cocktail Friday at Elarbee Media and today we are talking abut the meaning of shapes. How is that a cocktail topic? Well - we love our Lone Star Beer bottle caps which feature a single star so we thought we would investigate what the shape means (outside of Texas).
Visual cues are important in advertising, and making sure you get it right is important. "Drawing stars shows you are optimistic and ambitious" according to doodlemeanings. Not a deeply scientific review, but it is Cocktail Friday here at Elarbee Media.
In Texas "Today most people associate the Lone Star with a feisty spirit of independence" according to Phyllis McKenzie.
So our summation is this: If you are drinking a Lone Star Beer outside of Texas you are optimistic and ambitious, and have adopted the Texan's feisty spirit of independence.
None of this is bad from a brand perspective. Good job Lone Star!
For more on what shapes "mean" check out the link below:
Cocktail Friday Lone Star Bottle Cap #181
It is Cocktail Friday at Elarbee Media and we are posting Lone Star Beer's bottle cap brain teaser #181. Why? Because we drink a lot of Lone Star, and we have a lot of bottle caps to go through.
Seriously though, we love the Lone Star bottle caps because they create engagement. Pictures get posted and tagged by the faithful, and are even sold as Art on Etsy.
When pictures of the inside of your beer brand's bottle caps are considered "Art", you have built a successful grassroots campaign. Cheers Lone Star!
Cocktail Friday the White Bat
It is cocktail Friday at Elarbee Media, and we are rounding out this week's bat theme with a White Bat Cocktail. To make a White Bat, you will need the following ingredients:
1 1/2 oz Bacardi white Rum
1/2 oz Kahlua coffee liqueur
1 1/2 oz milk
3 oz Coca-Cola
1) Build all ingredients in a glass over ice
2) Stir and serve
Cocktail Friday Birmingham Travel
It is Cocktail Friday again at Elarbee Media. Travelling for business this week, we were fortunate to spend the evening in Birmingham. Alabama where we were served our craft cocktails in these adorable vintage glasses.
The cocktails were frankly “not good”; but, trying new things and keeping an open mind is always important. While business travel is rarely a glamorous adventure, it is always an opportunity to learn. We had a great time this week in neighboring Alabama. Cheers Birmngham!
Cocktail Friday Lone Star Bottle Cap #124
It is Cocktail Friday at Elarbee Media. We are back with more Lone Star Beer bottle cap quiz images. This is #124 if you need to go to LoneStarBeer.com to get the translation.
Once again, a brilliant campaign to build engagement.
Cocktail Friday Kosta Boda and Small Enhancements
It is Cocktail Friday at Elarbee Media and we are so happy to share one of our favorite decanters with you. This Kosta Boda decanter is a great example of Whimsy. The form, while completely functional, is also a piece of art in itself. The bolt as the closure make the entire piece so much different than a full glass execution. Adding the industrial feel to the closure alone changes the style entirely.
Small enhancements make a big difference. In advertising, small changes to an ad can make a big difference too. Before you make overhauling changes, stop and test to see if you have gone far enough before you go too far.
Cocktail Friday Lone Star Bottle Cap #327
It is Cocktail Friday at Elarbee Media, and since we have a large cache of Lone Star Bottle Cap, we are lazily going through these for Friday posts. This week's bottle cap is number 327 if you need to look it up onLonsestar.com, but it is pretty easy so we think you will get it.
Once again, we are showing a RED bottle cap which means....Regular Beer.
Lonestar Beer Blue Bottle Cap Number 393
It is Cocktail Friday at Elarbee Media and we are back with more Lone Star Beer bottle caps. This featured quiz is from a BLUE cap. If you are following the conversation from last week, that means it is from a light beer. Red=Regular. Blue=Light. Color coding to simplify the buying process is good marketing!
This is #393 if you get stumped and need to go to Lonestarbeer.com to get the answer.
Cocktail Friday Lonestar Beer Bottle Cap #131
It is Cocktail Friday at Elarbee Media and we are back with more Lone Star Beer bottle caps. This featured quiz is from a red cap. For the uninitiated, it comes from a regular Lone Star not a Lone Star Light which is blue. Color coding within the brand makes it easy for consumers to identify product easily. It makes shelf selection more efficient in store as well. Lone Star Beer, like many other brands chooses to keep the look of the brand label consistent as much as possible. Outside of the color identifier, and a small edit to the label to swap the word Beer for Light, they maintain the integrity of presentation.
This is #131 if you get stumped and need to go to Lonestarbeer.com to get the answer.
Cocktail Friday - Be American. Drink American!
It is Cocktail Friday at Elarbee Media, and we are excited about the upcoming holiday weekend. In honor of Memorial Day, we thought we would share a truly American Drink recipe.
Pour Bourbon in Glass
"Be American. Drink American!"
Cocktail Friday Toothpick Swan
It is Cocktail Friday at Elarbee Media, and today we selected a toothpick swan from out vintage cocktail collection to show you. Part of the art of a throwing a good cocktail party is supplying your guests with a nosh to go with their drink. These vintage birds were used to hold cubed cheese, olives, cherries, and anything else you could stick on a toothpick.
We think this beauty would look great with some blue cheese stuffed olives to go into our Saturday morning (medicinal) Bloody Mary's.
Cocktail Friday - Lone Star Beer #324
It is Cocktail Friday at Elarbee Media and we are back with more Lone Star Beer bottle caps. This is #324 if you get stumped and need to go to Lonestarbeer.com to find the answer.
Once again, we want to highlight how much we enjoy the engagement element of this campaign. We encourage you to engage with US by sending us the answer if you can figure it out.
Cocktail Friday - Derby Weekend Mint Juleps
1 teaspoon powdered sugar or 1 finger of simple syrup
2 teaspoons Water
Cocktail Friday Lone Star Beer 41
This is number 41 if you need to look it up on LoneStarBeer.com.
If you have the answer, please post it back to us.
Cocktail Friday Lonestar Beer 99
Cocktail Friday Lone Star Beer Bottle Caps
Cocktail Friday the Return of Copper
Copper is a hot trend in current brands as well, Check out the top on the bottle of Tito's, and the copper stripe in our "legit" moonshine. Just goes to show you that everything old is new again! Watch for Avocado Green and Harvest Gold coming your way soon!
Cocktail Friday Lone Star Beer Brain Teaser
Cocktail Friday Lone Star Light Rocks Your Brain
Cocktail Friday Lone Star Beer Just Sayin
Cocktail Friday Lone Star Beer is Brilliant
Cocktail Friday We are Pouring in the New Space
6100 Lake Forrest Drive, Suite 400
Atlanta, GA 30328
Stop by and we will pour you a drink!
Cocktail Friday Lonely Tito's
It is always important to plan your business move carefully, which is of course why the Tito's remains as the last item in the freezer!
Cocktail Friday Balloon Cocktail Server
Cocktail Friday The Smoking Gun
The Smoking Gun
Two notoriously assertive ingredients—scotch and Fernet Branca—balance each other out in this flavorful after-dinner sipper. “It’s a drink you can hunker down with,” says Mark Allen. “I love how it has such a warming effect, even though it’s served ice-cold.”
2 oz. Islay or other peaty scotch (Allen uses Laphroaig 10-year)
3/4 tsp. Fernet Branca
1/2 tsp. brown sugar cordial (see below)
2 dashes Fee Bros. whiskey barrel-aged bitters
Tools: mixing glass, barspoon, strainer
Glass: small scotch or cocktail glass
Garnish: mint leaf
Stir all ingredients and strain into a chilled glass. Garnish.
Mark Allen, Red Feather Lounge, Boise, Idaho
Happy Halloween - Cocktail Friday
Cocktail Friday Oktoberfest
Cocktail Friday Mr. Boston's
Cocktail Friday Is Bigger Better?
Cocktail Friday the Art of Packaging
Whatever your opinion may be, I can tell you Tito’s is superb, and that drinking it out of these cute little matching glasses makes it taste even better. Cheers!