Tag View: Customer Acquisition
What can I, as an individual, do?
Sir David Attenborough discusses why he supports World Land Trust and how you can take action to protect the natural wonders of the world.
Ocado Post Check-out Offer
With it soon to be Mother's Day we thought we'd offer you a...
Pro-mum-tion! (sorry, we couldn't resist)
We all love our mums, but let’s be honest... Some of us are shopping for them at the last minute!
In 2019 it’s estimated that Britons spent over a billion pounds
(£1.4 billion to be precise!) on Mother’s Day gifts.
The average spend per Mother's Day shopper will be around £58… 62% of women bought presents while only 57% of men did.
Target these online savvy shoppers by taking advantage of Connections (UK) partner Ocado Retail Ltd post check-out page.
Estimated Impressions: 3m per calendar month
Av CTR: 0.2%
Female 85% - 15% Male
25-44 – 68%
ABC1 – 69%
72% married families
London and SE bias
Contact Johnwarner@connectionsbytsw.com for your March discounted short-term rate.
#morepossibilities #marketing #connections #digitalmarketing #advertising #retail #media #postcheckout #ocado
Recent survey confirms samples and inserts are amongst the most popular forms of advertising
Connections by TSW recently partnered with market research leaders CINT to carry out two research projects. Both were aimed at US Moms and with the intention of finding out what respondents thought about receiving advertising literature and/or product samples in their ecommerce packages. The results were extremely positive.
When you purchase products online do you like the brand you purchase from to share exciting offers or product samples with you?
Unprecedented approval ratings for ecommerce inserts and product samples!
The chart depicts the responses made by our audience of 300 US Moms to the question when you purchase products online do you like the brand you purchase from to share exciting offers or product samples with you? And an incredible 95.3% of respondents replied that they did.
Over ¾ of respondents (78.2%) replied that they enjoyed receiving both inserts and samples. Compare that to other advertising channels and the level of engagement that this media offers to advertisers really is unmatched.
Here at Connections by TSW we are not surprised by this. Our experience leads us to believe that this high level of approval can be attributed to the following reasons.
- Under normal circumstances the ads that run in ecommerce packages have to be cleared and approved by the brands running the programs. This process ensures that only the most suitable and complementary campaigns go live. This is one of the main reasons that the channel is so responsive as well of course.
- Customers are shown these ads in samples at a great time! The excitement and anticipation of opening a delivery combined with a tailored suitable offer.
- And ecommerce packages have a 100% open rate! Hard to beat that!
New Brands are being added to the Connections marketplace all the time.
By bringing together different brands with similar target audiences to create a network of programs Connections by TSW are able to offer immediate scale for any campaign.
Connections by TSW would be happy to put together a tailer made set of programs and partnerships for your D2C brand. Some of the sectors that we are currently seeing huge success in are:
- Health and Fitness Enthusiasts
- Home Owners
- Regular Travelers
And many more!
The team at Connections by TSW have over 20 years of direct marketing experience and are trusted by some of the biggest ecommerce brands in North America and UK.
If you are interested in either monetising your ecoomerce inventory or partnering with other complementary brands please do get in touch. We would love to talk.
Favorability rating towards advertising channels
Print Innovation – Word-of-Mouth Marketing
Print is one of the longest-standing and trusted medias available and it continues to prove effective for brands across categories. While the media has long existed, there is a lot of new & exciting innovation with print. You have probably experienced some of this as a consumer… Maybe you have come across magazines that release a smell when they are opened or have seen an ad that changes color in different lighting - it is all amazing and somewhat MIND-BLOWING! Connections by The Specialist Works is taking the power of print media a step further and has found success in using word-of-mouth marketing to drive incremental response and brand loyalty.
Brands including The White Company, Graze, Celtic & Co and Charles Tyrwhitt have utilized our innovative print services to bring this opportunity to life. We have effectively leveraged word-of-mouth marketing by utilizing a format most commonly known as the “Double Pop-Out,” which can be utilized in direct mail, event marketing & inserts. The “Double Pop-Out” format has two pop-out cards (similar in size to a gift card) imbedded into the printed piece. Utilizing perforation on a flat sheet of paper means that this format can typically run through feeders for inserting or withstand expected wear and tear through the postal system without deterioration. In short, it is an extremely versatile and robust print format.
As mentioned above, the “Double Pop-Out” has two pop-out areas which presents a brand a larger opportunity. We suggest and have seen success when utilizing the first pop-out to share an offer with the targeted consumer, and then utilizing the second pop-out for that consumer to share with a friend. If you are targeting the right audience and reaching them at the right time, this format has proven to be incredibly effective - in some cases even doubling response rates! Giving consumers an opportunity to share amazing offers with their friends is a great example of word-of-mouth marketing, as consumers are now doing the work for your brand.
Word-of-mouth is THE most powerful form of marketing because of how much we trust our friends and family. Word-of-mouth marketing is also essentially free (e.g. in the example above, you are simply dedicating space on a piece you were already running), which makes it very efficient and scalable.
At Connections by The Specialist Works, we love creative, new, and engaging formats. Creating new opportunities for brands to connect with their current and potential customers is what we live for!
New Program Launch - SchoolKidz Package Inserts
The Connections Team is extremely happy to announce our newest retail partner: Schoolkidz!
Schoolkidz, also known as Teacher Tailored, has provided millions and millions of school supply kits to parents, and has been servicing thousands upon thousands of schools nationwide for the last 25 years. The Teacher Tailored team works with Parent Teacher Organizations and Parent Teacher Associations to develop customized lists of school supplies.
A package insert program of 230,000 volume. For more information: https://www.connectionsbytsw.com/media/schoolkidz