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What's Possible Bitesize: Connected TV
We at Connections by TSW are eagerly awaiting the second installment of What's Possible Bitesize. This week's curated webinar is entitled A New Age: Connected TV Advertising.
Connected TV is the fastest growing form of AV media. Where has this surge come from? And what does it mean for paid advertising?
Get your questions answered live by Jamie Clilverd this Wed 13th May | 2pm BST (7am EST)
Sign up here: https://bit.ly/3dA6G1Q
THG sends PPEs to Manchester
Connections by TSW retailer The Hut Group have used its global supply chain to bring 3.5million pieces of Personal Protective Equipment to their local healthcare system of Greater Manchester. Masks, Gloves, Shields, and gowns will be delivered to frontline NHS workers.
Read the full article here: https://www.retailgazette.co.uk/blog/2020/05/the-hut-group-donates-25-tonnes-of-ppe-to-greater-manchester-nhs/?utm_campaign=the-hut-group-donates-25-tonnes-of-ppe-to-greater-manchester-nhs&utm_medium=rss&utm_sour
What's Possible Bitesize Debut
The What’s Possible Bitesize debut HOW TO BUILD BRAND TRUST WITH SPEED AND CONFIDENCE was a complete hit!
Sally Weavers and Jen Smith from Craft brought amazing insight into the components of trust building. Brands are judged by their Competence, Dependability and Integrity, and in this current climate, by their Focus of Motivation.
We can’t wait for next week’s installment A New Age: Connected TV Advertising with TSW’s Jamie Cliverd. Register here: https://www.workcast.com/register?cpak=6678821163728538
Print Innovation – Word-of-Mouth Marketing
Print is one of the longest-standing and trusted medias available and it continues to prove effective for brands across categories. While the media has long existed, there is a lot of new & exciting innovation with print. You have probably experienced some of this as a consumer… Maybe you have come across magazines that release a smell when they are opened or have seen an ad that changes color in different lighting - it is all amazing and somewhat MIND-BLOWING! Connections by The Specialist Works is taking the power of print media a step further and has found success in using word-of-mouth marketing to drive incremental response and brand loyalty.
Brands including The White Company, Graze, Celtic & Co and Charles Tyrwhitt have utilized our innovative print services to bring this opportunity to life. We have effectively leveraged word-of-mouth marketing by utilizing a format most commonly known as the “Double Pop-Out,” which can be utilized in direct mail, event marketing & inserts. The “Double Pop-Out” format has two pop-out cards (similar in size to a gift card) imbedded into the printed piece. Utilizing perforation on a flat sheet of paper means that this format can typically run through feeders for inserting or withstand expected wear and tear through the postal system without deterioration. In short, it is an extremely versatile and robust print format.
As mentioned above, the “Double Pop-Out” has two pop-out areas which presents a brand a larger opportunity. We suggest and have seen success when utilizing the first pop-out to share an offer with the targeted consumer, and then utilizing the second pop-out for that consumer to share with a friend. If you are targeting the right audience and reaching them at the right time, this format has proven to be incredibly effective - in some cases even doubling response rates! Giving consumers an opportunity to share amazing offers with their friends is a great example of word-of-mouth marketing, as consumers are now doing the work for your brand.
Word-of-mouth is THE most powerful form of marketing because of how much we trust our friends and family. Word-of-mouth marketing is also essentially free (e.g. in the example above, you are simply dedicating space on a piece you were already running), which makes it very efficient and scalable.
At Connections by The Specialist Works, we love creative, new, and engaging formats. Creating new opportunities for brands to connect with their current and potential customers is what we live for!