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Shutterfly Brings Joy

06/01/2020

Today we read that Shutterfly has spent more than $750,000.00 supporting communities during the COVID19 crisis.  they've made direct donations to communities in need, and are producing cloth face masks.  They've created an app for photoshoot backgrounds and rolled out #CreateThanks where children can share their artwork honoring everyday heroes.  

Amazing work from an incredible business! That’s why we love our retail partners at Connections By The Specialist Works.

Read about it here: http://svdaily.com/shutterfly-brings-joy-and-gives-more-than-750000-in-donations-to-help-communities-amid-covid-19-pandemic/

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Wayfair Celebrates Education

05/19/2020

As a way to show appreciation for the dedication of teachers during these uncertain times, our friends at Wayfair are giving 2 exceptional US teachers new furnishings, supplies and storage. Connections by TSW applauds any celebration of education! 

 

Nominate an ‘exemplary educator’ here: https://wayfairwinaclassroom.typeform.com/to/apisX8 

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New Program Alert: PINCHme! Package Insert

05/18/2020

Be One Of The First Brands To Reach this NEW Audience. Book Now!

PINCHme is the leading, direct-to-consumer, sampling platform with more than 6 million fully profiled members. The platform is free for anyone to sign up, and members can try products from leading brands in a risk-free way before they buy what they like. All PINCHme asks for in return is feedback on the products.

Demographics Profile

  • Women: 91%
  • Average Age: 36
  • Average HH Income $70,000

Specs

  • Max Insert Size: 5" x 6"
  • Max Insert Weight: .14oz

Contact the Connections Team for more information

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Headspace, for FREE

05/14/2020

Our friends at Headspace are offering a free one year subscription for those in the US who find themselves unemployed.  A bit of mindfulness and meditation to help calm your mind in trying times.  

A new series of meditations specifically for these circumstances are going live soon.  

What amazing generosity. 

Sign up at https://lnkd.in/giQkE5X

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What's Possible Bitesize: Connected TV

05/11/2020

We at Connections by TSW are eagerly awaiting the second installment of What's Possible Bitesize. This week's curated webinar is entitled A New Age: Connected TV Advertising. 

Connected TV is the fastest growing form of AV media. Where has this surge come from? And what does it mean for paid advertising?

Get your questions answered live by Jamie Clilverd this Wed 13th May | 2pm BST (7am EST)

Sign up here: https://bit.ly/3dA6G1Q  

#whatspossible

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What's Possible Bitesize Debut

05/06/2020

The What’s Possible Bitesize debut HOW TO BUILD BRAND TRUST WITH SPEED AND CONFIDENCE was a complete hit!   

Sally Weavers and Jen Smith from Craft brought amazing insight into the components of trust building.  Brands are judged by their Competence, Dependability and Integrity, and in this current climate, by their Focus of Motivation.   

See for yourself at: https://www.workcast.com/AuditoriumAuthenticator.aspx?cpak=8294397166865138&pak=122939842798958

We can’t wait for next week’s installment A New Age: Connected TV Advertising with TSW’s Jamie Cliverd.  Register here: https://www.workcast.com/register?cpak=6678821163728538 

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Sam’s Club Concierge Services

05/04/2020

They say that necessity is the mother of invention.  For Sam's Club, members’ wellbeing is the impetus for innovation. 

As we read in Forbes Magazine, Sam’s Club now offers Concierge Shopping for seniors and at-risk members.  A staff member comes to the car, gets the list of necessities, brings the items back to the vehicle, loads them, and payment is made on the spot.  At risk members never have to leave the safety of their car.

Read the full article here: https://www.forbes.com/sites/christopherwalton/2020/04/30/sams-clubs-new-concierge-shopping-service-for-seniors-sets-a-high-bar-for-retail-innovation/#4d8d63c45203

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Sam’s Club $1mm Donation 

05/01/2020

We love seeing stories about generosity in times of uncertainty. Sam’s Club is donating $1 million for Local Initiatives Support Corp. (LISC) to use supporting businesses impacted by COVID19. 

Grants of up to $10,000 will go to small businesses in underserved communities.  

Read the full article here: https://talkbusiness.net/2020/04/sams-club-makes-1-million-donation-to-small-business-support-fund/?utm_campaign=sams-club-makes-1-million-donation-to-small-business-support-fund&utm_medium=rss&utm_source=rss 

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In Support of Good Wine

04/30/2020

This week we came across an uplifting item about Naked Wines.  In support of small vintners being hit hard by restaurant closures, Naked Wines has set aside $5 million to spend on stock that was previously intended for temporarily shuttered venues.   

Independent winemakers from the US, UK and Australia have a chance at a new business opportunity, and Naked Wine’s customers will have an opportunity to try new wines.  A win-win in these trying times.  Cheers! 

Read the complete article here: https://www.essentialretail.com/news/naked-wines-5m-support-package/ 

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Print Innovation – Word-of-Mouth Marketing

04/14/2020

Print is one of the longest-standing and trusted medias available and it continues to prove effective for brands across categories. While the media has long existed, there is a lot of new & exciting innovation with print. You have probably experienced some of this as a consumer… Maybe you have come across magazines that release a smell when they are opened or have seen an ad that changes color in different lighting - it is all amazing and somewhat MIND-BLOWING! Connections by The Specialist Works is taking the power of print media a step further and has found success in using word-of-mouth marketing to drive incremental response and brand loyalty.

Brands including The White Company, Graze, Celtic & Co and Charles Tyrwhitt have utilized our innovative print services to bring this opportunity to life. We have effectively leveraged word-of-mouth marketing by utilizing a format most commonly known as the “Double Pop-Out,” which can be utilized in direct mail, event marketing & inserts. The “Double Pop-Out” format has two pop-out cards (similar in size to a gift card) imbedded into the printed piece. Utilizing perforation on a flat sheet of paper means that this format can typically run through feeders for inserting or withstand expected wear and tear through the postal system without deterioration. In short, it is an extremely versatile and robust print format. 

As mentioned above, the “Double Pop-Out” has two pop-out areas which presents a brand a larger opportunity. We suggest and have seen success when utilizing the first pop-out to share an offer with the targeted consumer, and then utilizing the second pop-out for that consumer to share with a friend. If you are targeting the right audience and reaching them at the right time, this format has proven to be incredibly effective - in some cases even doubling response rates! Giving consumers an opportunity to share amazing offers with their friends is a great example of word-of-mouth marketing, as consumers are now doing the work for your brand.

Word-of-mouth is THE most powerful form of marketing because of how much we trust our friends and family. Word-of-mouth marketing is also essentially free (e.g. in the example above, you are simply dedicating space on a piece you were already running), which makes it very efficient and scalable.

At Connections by The Specialist Works, we love creative, new, and engaging formats. Creating new opportunities for brands to connect with their current and potential customers is what we live for!

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